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Sellers want a realtor who knows the market and can price their property properly.
Good data helps give them confidence in the market and recommendations of the realtor.
Including charts from Realty Market Update in your listing presentations
will impress your clients and separate you from the competition.
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More and better information is the future of real estate.
Providing it to clients and prospects demonstrates your superior
knowledge of the market.
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Getting a listing is good. Getting it at the right
price is key to a successful practice. Sellers
frequently have an inflated view of property values.
So when prices are under pressure, it’s easy for them
to be mislead into pricing too high. This leads to the
longer market time, increased marketing
costs, more stress in the relationship, and a greater likelihood
that the listing will expire unsold.
What would it be
worth to get sellers to price more reasonably?
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Having objective information that is tailored to the
seller’s property type and price range gives you real leverage
to influence the decision making of the seller. Just
talking can only take you so far. With the proper data in
hand, you can educate them about conditions and support your
recommendation.
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When competing for a listing, realtors with RMU have a distinct
advantage. They can demonstrate superior market knowledge
and service.
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When pricing decisions are based on solid information,
the sellers' negotiating position is stronger.
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In most markets, data on commissions shows that listings with
higher buyer agent compensation are more likely to sell
and sell more quickly than otherwise. RMU provides information
about the impact of commissions.
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A hurdle that new realtors need to overcome is a
lack of experience. Realty Market Update can help
bridge the gap. Many new
realtors are comfortable with technology. Realty Market
Update can give you an advantage over more experienced,
but less technologically savvy competition.
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Many realtors work only in a few towns if not just one.
With GPS technology you can find your way to other areas.
With RMU, you’ll know what you’re doing when you get there.
Comparing data for an unfamiliar town with one you know can
swiftly bring you up to speed. So you can provide the service
instead of settling for a referral fee.
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Providing current, accurate, and relevant market
data is becoming an essential component of good service.
The technology to support this is now available and affordable.
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