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Working with Buyers
Buying real estate is an exercise in tradeoffs. Larger home or shorter commute? Stylish or practical? Move-in condition or fixer-upper? Buyers need to decide how to spend a limited budget. Information provided by Realty Market Update help you to get buyers to focus more quickly. RMU can also help in negotiations with current information on trends in price, inventory, market time, and more.
Compare Towns
Price per square foot data can be very useful in helping buyers compare towns and areas. By looking at their space requirements(sq. ft.) and price range($), the realtor can suggest which towns are most likely to have suitable properties.

Reduce Looking Time
Along with Price Profile charts, which show the range of prices in a town and how they are distributed, the realtor can focus them on the towns most likely to have properties that meet their needs. This saves time and driving for the buyers and realtor (and is good for the environment!).
Evaluate Prices
Price per square foot data can also be used to evaluate the prices of properties under consideration. That is, if the P/SF of a property is substantially above average this should be justified by a superior location, architecture, amenities, quality of fixtures, or other advantages.
And If a Property is Priced Incorrectly …
Suggest that the listing agent subscribe to RMU. That will give them the tools to educate the seller and correct the price.

Helps New Realtors
A hurdle that new realtors need to overcome is a lack of experience. Realty Market Update can help bridge the knowledge and experience gap. Many new realtors are comfortable with technology. Realty Market Update can give you an advantage over more experienced, but less technologically savvy competition.

 
Puts You Ahead of the Competition
When competing for a listing, realtors with RMU have a distinct advantage. They can demonstrate superior market knowledge and service.

Supports Negotiations
All the reasons RMU works with sellers also work to support the position of the sellers in price negotiations.

Shows the Value Realtors Provide
RMU provides information about the impact of commissions. Frequently the data shows that listings with higher buyer agent compensation are more likely to sell and sell more quickly than otherwise.

Expands Your Territory
Many realtors work only in a few towns if not just one. With GPS technology you can find your way to other areas. With RMU, you’ll know what you’re doing when you get there. Comparing data for an unfamiliar town with one you know can swiftly bring you up to speed. So you can provide the service instead of settling for a referral fee.

Enables Superior Service
You want to provide the best possible service. You can now leverage RMU technology to educate buyers and sellers and influence them to make better decisions. When they make better decisions, your transactions become smoother, faster, and more likely to close.


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